Yes, it's business. But it's family too. It has always been.
This is probably the love part in Nimo.

Nimo With Love Production, Delhi 2023

The heart of our collection lies in the craftsmanship of the people in our workshop in Delhi, where our collection has been produced since day one. We know each employee personally, lunch is shared together, and the atmosphere is both familial and creative. We deeply value this unique skill and traditional artistry—it’s what gives our collection its character.